Social Engineering Examples

Phishing Examples: 72 Real Attacks and How They Worked

Phishing cases from this library, all 72 of them, from the one email behind the Anthem breach to fake-CEO requests that moved millions. For each one: the lure, what it cost, and what would have stopped it.

Phishing is a message pretending to be from someone you trust, sent to get you to hand over a password, open a file or move money. It usually arrives as an email, but the same trick turns up by text, chat and even fake job offers. It's still the most common way real breaches start.

Key takeaways

  • This library has 72 phishing cases, more than any other family. Most fall into two camps: stolen logins, and fake requests to pay money.
  • The biggest data breaches here began with one email. Anthem's started with a single message opened at a subsidiary.
  • The biggest money losses came from fake bosses and fake suppliers, not malware.

How does a phishing attack work?

  1. Pick a disguise. IT support, Google, the CEO, a supplier, a recruiter.
  2. Give a reason to act now. A locked account, an unpaid invoice, a secret deal.
  3. Get the click, the file or the reply. A fake login page, a booby-trapped attachment, or just "sure, sending it now".
  4. Use what you got. Log in as you, move deeper into the network, or collect the payment.

What are the main types of phishing?

Credential phishing

A fake login page collects your username and password, sometimes your MFA code too. More on credential harvesting.

Spear phishing

One carefully researched message aimed at one person. See spear phishing.

Business email compromise

No link at all. Just a convincing email from a "CEO" or "supplier" asking for a wire. See business email compromise, CEO fraud and invoice fraud.

Phishing over other channels

The same idea by text (smishing), phone (vishing) or QR code (quishing).

Real phishing examples

CaseThe lureWhat it led to
Anthem, 2015One email opened by a subsidiary employeePersonal data on 78.8 million people stolen
Target, 2013A malware-laced email at a small HVAC contractorVendor logins reused to get into Target's network
RSA, 2011An Excel file called "2011 Recruitment Plan"A breach at the security company itself
Sony Pictures, 2014Fake Apple ID "verify your account" emailsReused passwords harvested before the destructive attack
Clinton campaign and DNC, 2016Fake Google security alerts with shortened linksMore than 300 people targeted by Russian GRU officers
0ktapus, 2022Texts leading to fake Okta login pagesAbout 9,931 credentials harvested across 136 organisations
Axie Infinity, 2022A fake LinkedIn job offer with a spyware PDFThe Ronin bridge heist
Crelan, 2016Emails from a fake CEOClose to EUR 70 million lost
Orion, 2024A criminal scheme aimed at one employeeWires totalling roughly $60 million
Main Line Health, 2016A spoofed executive asking for W-2sTax data for about 11,000 staff sent to the attacker

One email, 78.8 million records: Anthem

In February 2014, an employee at an Anthem subsidiary opened a phishing email. That one click gave a nation-state group a foothold, and over the following months they quietly took personal data on 78.8 million people. Nobody needed a zero-day to get in. Full case: Anthem breach.

The fake boss: Crelan and FACC

Belgian bank Crelan lost close to EUR 70 million after staff acted on instructions from someone posing as its CEO. The same year, Austrian aerospace firm FACC wired about EUR 50 million for a fake acquisition, and EUR 41.9 million of it was gone for good. Neither attack used malware. Just email and authority. Full cases: Crelan, FACC.

Why it still works on companies with good security

RSA sells security products. Okta customers in the 0ktapus campaign had MFA. Both still got phished, because the attacker went for a person, not the system. A code you can type into a fake page can be stolen like a password.

Tip: if an email asks you to log in, don't use its link. Open the site the way you normally would. If it's real, the same alert will be waiting there.

How to spot a phishing email

  • Pressure to act fast, or to keep things quiet.
  • A sender address or link that's close to the real one but not quite.
  • A login page you reached from an email, text or QR code.
  • A request to change bank details or send W-2s, even from someone senior.
  • An attachment you weren't expecting, especially one that asks you to "enable content".

How to stop phishing

  • Use phishing-resistant MFA, like security keys or passkeys. They won't work on a fake site.
  • Verify payment changes by phone, on a number you already had, never one in the email.
  • Make reporting easy and thank people who report, even false alarms.
  • Check vendors' security too. Target's breach came through a contractor.
  • Train with real examples. The cases above make better training than generic slides.

Comparisons: spear phishing vs phishing, vishing vs phishing.

Phishing: common questions

What is phishing?

A message that pretends to come from someone you trust so you'll hand over a password, open malware or send money. Email is the most common channel, but texts, calls and QR codes are used too.

What was the biggest phishing attack?

By people affected, Anthem in this library: 78.8 million records after one email. By money, fake-CEO cases like Crelan, at close to EUR 70 million.

Can MFA stop phishing?

Some kinds. Codes and push prompts can be phished, as 0ktapus showed. Security keys and passkeys are much harder to steal because they only work on the real site.

What should I do if I clicked a phishing link?

Tell IT straight away. If you entered a password, change it from a device you trust and sign out other sessions. If money was sent, call your bank immediately.

Reviewed by the SEE Team on 23 October 2026; every case linked here has its sources on its own page.


72 Cases
PH
Documented $967.8K

WhatsApp pig butchering scam: SEC v. NanoBit (2023 to 2026)

Fake finance "directors" in WhatsApp groups steered 18+ US investors to NanoBit, a crypto platform that never traded. The SEC won a $5.5M default judgment.

Incident 2023Read →
PH
Documented $3M

Uber 2022 Breach: MFA Push-Bombing and IT-Support Impersonation of a Contractor

Incident 2022Read →
PH
Documented $39.1M

Ubiquiti's $46.7M business email compromise (2015)

In 2015, fake emails from Ubiquiti's CEO and a real London lawyer got its finance chief to wire $46.7M. How it happened, the tells, and what was recovered.

Incident 2015Read →
PH
Documented

2015 Ukraine Power Grid Attack (Sandworm/BlackEnergy)

Incident 2015Read →
PH
Documented $11M

Unatrac Holding (Caterpillar Export Office) $11M CFO Business Email Compromise

Incident 2018Read →
PH
Documented

Target's 2013 breach: a phished HVAC contractor as the way in

Target's 2013 breach began with malware emailed to a small HVAC contractor. 40M cards and 70M records exposed. What's known, what's myth, and what it cost.

Incident 2013Read →
PH
Documented $18.6M

Tecnimont SpA (India) $18.6M BEC / CEO Fraud with Staged Fake Conference Calls

Incident 2018Read →
PH
Documented

Unpaid toll text scams across the US (2024 to 2025)

Texts about unpaid tolls copied E-ZPass, SunPass and more to steal card details across the US in 2024 and 2025. How the scam works and how to check a toll text.

Incident 2024Read →
PH
Documented $37.5M

Toyota Boshoku European Subsidiary $37M BEC (2019)

Incident 2019Read →
PH
Documented

South Carolina BEC ring: 12 indicted, $25M+ stolen (2020 to 2024)

A 12-person ring watched hacked inboxes for big payments, then redirected them with fake emails. Trial evidence put losses above $25M. Nine now convicted.

Incident 2020Read →
PH
Documented $17.2M

Scoular Company $17.2M grain-trader wire fraud (2014)

Incident 2014Read →
PH
Documented

Seagate W-2 Phishing Breach (2016)

Incident 2016Read →
PH
Documented

Snapchat W-2 Payroll Phishing Breach (2016)

Incident 2016Read →
PH
Documented

Sony Pictures hack (2014): fake Apple ID emails to a wiper attack

North Korea-linked attackers phished Sony staff with fake Apple ID emails, stole data and wiped thousands of PCs in 2014. How it worked and what it cost.

Incident 2014Read →
PH
Documented

RSA SecurID breach (2011): the '2011 Recruitment Plan' email

A '2011 Recruitment Plan' email with a booby-trapped Excel file breached RSA in 2011. SecurID data was stolen and later used against Lockheed Martin, RSA said.

Incident 2011Read →
PH
Documented $111.6K

Save the Children Federation $1M Charity BEC via Employee Email Compromise (2017)

Incident 2017Read →
PH
Documented $898.3K

SCI Engineered Materials $898,325 Imposter Scam / Bank Fraud (2026)

Incident 2026Read →
PH
Documented

LAMEHUG (PROMPTSTEAL): APT28 malware that asks an AI what to do (2025)

APT28's LAMEHUG malware asked an AI model on Hugging Face to write the spy commands it ran on Ukrainian government PCs. How it worked and how to catch it.

Incident 2025Read →
PH
Documented $30.8K

RED Wheeling's $30,750 solar panel invoice fraud (2024)

A compromised email sent a Wheeling, WV nonprofit a fake solar panel invoice. It paid $30,750 to an Oklahoma man's account, who later admitted wire fraud.

Incident 2024Read →
PH
Documented $15M

Retool breach (2023): a fake IT text, a phone call and synced MFA codes

A fake IT text and phone call got a Retool employee's MFA codes in 2023. Google Authenticator sync did the rest: 27 crypto accounts hijacked. What happened.

Incident 2023Read →
PH
Documented $122.1M

Evaldas Rimasauskas: the $122M Google and Facebook invoice scam (2013 to 2015)

Evaldas Rimasauskas posed as supplier Quanta Computer to get Google and Facebook to wire about $122M. How the fake-invoice scam worked and what came back.

Incident 2013Read →
PH
Documented $23.9M

Pathé €19.2M fake-CEO cinema-chain fraud (2018)

Incident 2018Read →
PH
Documented $689.2K

School District of Philadelphia: nearly $700,000 lost to vendor impersonation (2024)

Impersonators posing as two Philadelphia school vendors asked to switch from cheque to ACH and diverted nearly $700,000 in 2024. Found a year later by auditors.

Incident 2024Read →
PH
Documented $2.1M

Pine Bluff School District's $3.2M BEC: one extra letter in a domain (2025)

Scammers hijacked a real invoice thread with a lookalike domain and got an Arkansas school district to wire $3.2M. $1.1M recovered. How the thread hijack worked.

Incident 2025Read →
PH
Documented

Pivotal Labs W-2 Phishing (CEO-Spoof), 2016

Incident 2016Read →
PH
Documented $2.6M

Puerto Rico Industrial Development Co. $2.6M bank-change phishing BEC (2020)

Incident 2020Read →
PH
Documented

Operation Aurora: Chinese State-Linked Spear-Phishing Campaign Breaches Google, Adobe, and 20+ US Tech and Defense Firms

Incident 2009Read →
PH
Documented $60M

Orion S.A. $60M wire fraud (2024)

Orion S.A. lost about $60M in 2024 when an employee was tricked into wiring money to criminals. What Orion confirmed, what came back, and how to stop it.

Incident 2024Read →
PH
Documented $6M

New Haven Public Schools $6M COO-email vendor thread-hijack BEC

Incident 2023Read →
PH
Documented

Tech-Support Pop-Up Scam

Incident 2014Read →
PH
Documented $531.3K

Okunnu BEC / Money-Mule Ring: Invoice-Redirect Fraud Across Four Companies and One NJ Township

Incident 2021Read →
PH
Documented

NZ Bank-Impersonation Caller-ID Spoofing Scam: $30,000 Banking Ombudsman Case

Incident 2024Read →
PH
Documented

MacEwan University BEC Fraud

Incident 2017Read →
PH
Documented

Main Line Health W-2 Executive-Spoof Phishing Breach

Incident 2016Read →
PH
Documented $3.5M

Manhattan BEC Ring: Four Defendants Redirect Millions from Two Organizations

Incident 2021Read →
PH
Documented

Mattel CEO-Fraud Wire ($3M, Recovered)

Incident 2015Read →
PH
Documented $4.8M

Medidata Solutions $4.8M CEO-Fraud Wire Transfer (2014)

Incident 2014Read →
PH
Reported/alleged

Claude Code Jailbroken via a Fake Bug-Bounty Pretext in a Reported Breach of Nine Mexican Government Agencies

Incident 2025Read →
PH
Documented

LastPass employee ignores an AI clone of the CEO's voice on WhatsApp (2024)

An attacker sent a LastPass employee WhatsApp calls and a voicemail using an AI copy of the CEO's voice. The employee reported it. What gave it away.

Incident 2024Read →
PH
Documented $2.6M

Johnson County Schools $3.36M fake-Pearson vendor BEC

Incident 2024Read →
PH
Documented

Lampion banking trojan ClickFix campaign in Portugal (2025)

A 2025 campaign faked Portugal's tax authority and asked victims to paste a command to 'enable file preview', starting a chain to the Lampion banking trojan.

Incident 2025Read →
PH
Documented $44.6M

Leoni AG CEO Fraud (2016)

Incident 2016Read →
PH
Documented $794.9K

JE Cleantech's dividend BEC: a fake DTC email diverts $795K (2026)

A fake email posing as DTC gave JE Cleantech false wire instructions for its 2026 dividend, diverting US$794,934 and delaying shareholder payments.

Incident 2026Read →
PH
Documented

GCI (Alaska telecom) W-2 phishing: CFO-spoof email drained 2,500+ employees' tax data

Incident 2016Read →
PH
Documented

FIN7 BadUSB Mailings via USPS Behind a Forged "Best Buy" Gift Card Lure

Incident 2020Read →
PH
Research/advisory

FTC QR code scam alert (2023) and the Texas parking meter stickers

The FTC warned in 2023 about fake QR codes on parking meters and in texts. What it said, the Texas meter stickers behind it, and how to check a code safely.

Incident 2023Read →
PH
Documented

EDVA Court-Authorized Seizure of Seven Spoofed SIMEX/SGX Domains Used in Pig-Butchering Scheme

Incident 2022Read →
PH
Documented $47M

FACC "Fake President" CEO fraud drains ~EUR 42M from Austrian aerospace supplier

Incident 2016Read →
PH
Research/advisory

FBI PSA241203: how criminals use generative AI in financial fraud (2024)

The FBI's December 2024 warning on AI-enabled fraud: AI text, fake IDs, cloned voices and deepfake video, and what the FBI says to do about each.

Incident 2024Read →
PH
Research/advisory

Brushing 2.0: unsolicited packages with QR codes (FBI, FTC, USPIS, 2025)

In 2025 the FBI, FTC and USPIS warned of unordered packages with QR codes that lead to phishing sites or malware. How the brushing 2.0 scam works.

Incident 2025Read →
PH
Documented

Crelan Bank CEO Fraud (Belgium, 2016)

Incident 2016Read →
PH
Documented

CVS Caremark Pharmacy Trash Disposal Case (FTC/HHS Settlement)

Incident 2006Read →
PH
Documented $63.4K

Dickinson Public Schools loses $4.9M to a fake vendor email (2026)

Criminals posing as a vendor redirected $4.92M in North Dakota school building-fund payments in 2026. The FBI seized $4.86M. How vendor email fraud works.

Incident 2026Read →
PH
Documented

GRU 'Someone has your password' phishing of the DNC and Clinton campaign (2016)

Incident 2016Read →
PH
Documented

DOJ's $225M USDT pig butchering seizure (2025)

In June 2025 the DOJ filed to forfeit $225.3M in USDT tied to pig butchering scams, after Tether and OKX flagged accounts. What the numbers mean.

Incident 2025Read →
PH
Documented

OFAC sanctions North Korean IT worker front companies (2025)

In 2025 the US sanctioned North Korean fronts that place fake IT workers abroad, and a US laptop farm operator got 102 months. How the scheme works.

Incident 2025Read →
PH
Documented

Contagious Interview / ClickFake: North Korea's fake crypto job interviews (2025)

North Korea-linked hackers ran fake job interviews for crypto firms, then told applicants to paste a 'camera fix' that installed malware. How ClickFake works.

Incident 2025Read →
PH
Documented

Council on Foreign Relations Watering-Hole Attack (IE Zero-Day, CVE-2012-4792)

Incident 2012Read →
PH
Documented

Operation Buckshot Yankee: Infected USB Flash Drive Breaches U.S. Central Command Networks

Incident 2008Read →
PH
Documented $1.7M

Cabarrus County $1.7M vendor-impersonation BEC (2019)

Incident 2018Read →
PH
Documented

AA21-148A: Nobelium's USAID/Constant Contact Spearphishing Campaign

Incident 2021Read →
PH
Documented

Citizens Disability SSDI Impersonation/Robocall Scheme

Incident 2019Read →
PH
Documented $2.7M

Argan, Inc. Fraudulently Induced Wire Transfers (2023)

Incident 2023Read →
PH
Documented

Anthem health-insurer breach (78.8M records)

Incident 2014Read →
PH
Documented $540M

Axie Infinity Ronin bridge heist: the fake LinkedIn job offer that cost ~$540M (2022)

Lazarus hackers used a fake LinkedIn job offer to plant spyware on a Sky Mavis engineer's laptop, then drained $540M from the Ronin bridge in March 2022.

Incident 2022Read →
PH
Documented

Azure Monitor callback phishing: a real Microsoft email with a fake $459.90 bill (2026)

Attackers made Microsoft's own Azure Monitor send a fake $459.90 Windows Defender bill that passed SPF, DKIM and DMARC. A reviewer cleared it. How it worked.

Incident 2026Read →
PH
Documented

0ktapus: the 2022 Okta smishing campaign behind the Twilio breach

In 2022, 0ktapus texted staff fake IT alerts linking to Okta lookalikes, stealing 9,931 logins and MFA codes. Twilio was breached; Cloudflare's keys held.

Incident 2022Read →
PH
Documented $480K

AFGlobal Corp. $480K CEO-impersonation wire fraud (2014)

Incident 2014Read →
PH
Documented

Air Canada v. WestJet: Curbside Garbage Collection From a WestJet Co-Founder's Home

Incident 2003Read →
PH
Documented

Alkem Laboratories: Ascend Laboratories Impersonation BEC and Enzene Biosciences Email Compromise

Incident 2023Read →
PH
Documented $118K

Twitter's 2020 hack: fake IT calls and 130 targeted accounts

In July 2020, callers posing as Twitter IT stole staff logins and hit 130 accounts, from Obama to Musk, with a bitcoin scam. How it worked and how it ended.

Incident 2020Read →
PH
Documented

SEC Section 21(a) Report on Nine Issuers' Business Email Compromise Losses

Incident 2018Read →
Explore more

Browse the rest of the library

Techniques

How these attacks are carried out


Common questions
Spear phishing vs phishingSmishing vs phishingVishing vs phishingVishing vs smishingBaiting vs phishingPhishing vs pretextingQuishing vs phishingSmishing vs quishingPhishing vs spoofingPhishing vs pharmingCredential harvesting vs phishing: what is the difference?