Social Engineering Examples

Deepfake Scam Examples: 15 Real AI Fraud Cases

Deepfake cases from this library, from the Arup video call where every colleague was fake to cloned CEO voices that didn't work. For each one: what was faked, what it cost, and what would have stopped it.

A deepfake is AI-generated video, audio or imagery that makes a real person appear to say or do something they never did. In scams, that means a "CFO" on a video call, a cloned executive's voice on WhatsApp, or a celebrity "endorsing" an investment in a Facebook ad. Seeing and hearing someone used to settle the question of who you're dealing with. Not any more.

Key takeaways

  • This library has 15 deepfake and synthetic media cases, from a US$25.6 million video-call fraud to fake job candidates and election audio.
  • The failed attempts (WPP, LastPass) were stopped by people who checked another way, not by spotting a glitch.
  • Several cases rest on one company's or one official's account, and this page says where.

How does a deepfake scam work?

  1. Collect footage or audio of the person to fake. Executives and public figures leave plenty online.
  2. Build the fake, as a video, a voice, a face filter, or doctored footage with new words laid over it.
  3. Set up the story by email or chat first, so the call or video confirms something already "known".
  4. Make the ask: a transfer, a meeting, a job offer accepted, an investment.

What kinds of deepfake attacks are there?

Fake executives on calls

The big-money version. A finance worker joins a call where the boss, or several colleagues, are AI fakes. See voice cloning for the audio-only kind.

Fake people applying for jobs

Candidates who don't exist, or who use a filter to look like someone else. This overlaps with synthetic identity fraud.

Fake celebrity endorsements

Doctored videos of well-known figures promoting a scheme, usually crypto, pushed through social media ads.

Real deepfake scam examples

CaseThe fakeOutcome
Arup, 2024A video call where, police said, every other participant was a deepfake15 transfers, HK$200 million (about US$25.6 million)
Singapore, 2026A fake Zoom "government meeting" built from real footage of the prime minister with new speechAt least S$4.9 million transferred
Ohio romance ring, 2026AI video personas in romance scamsDOJ alleges 130+ older Americans lost $15 million+
KnowBe4, 2024A North Korean operative hired after four video interviews, with an AI-enhanced photo and a stolen identityMalware started loading as soon as his laptop arrived
Fake celebrity investment ad, 2023Deepfaked video of a consumer-finance advocate and a tech entrepreneurA kitchen fitter lost about £76,000, including four loans
WPP, 2024A Teams call with a cloned voice of a senior executiveFailed; no payment was ever asked for
LastPass, 2024A cloned CEO voice on WhatsAppFailed; the employee reported it
Binance, 2022A claimed deepfake "hologram" of an executive on Zoom calls with crypto projectsBased on the executive's own claim

The call where everyone was fake: Arup

A finance employee in Arup's Hong Kong office joined a video conference with what looked like the company's CFO and several colleagues. According to Hong Kong police, every one of them except the employee was a deepfake built from public footage. The employee then made 15 transfers totalling HK$200 million, about US$25.6 million. Police said the fake participants barely interacted, which in hindsight was a clue.

The hire who wasn't who he said

Security training firm KnowBe4 hired a software engineer after four video interviews. The photo was an AI-enhanced stock image and the identity was stolen from a real American. He was a North Korean operative, and malware started loading the moment his company laptop arrived.

Tip: sort out the check before anyone needs it. Ring back on the number you've got saved, or ask something only the real person would know. A fake face can't get past that, and neither can a fake voice.

How to stop deepfake fraud

  • A face on screen isn't proof. Neither is a familiar voice.
  • Verify money requests by calling back on a number you already had, however convincing the call was.
  • On group calls, notice who's passive. At Arup, the fakes barely spoke.
  • Hiring remotely? Throw in something unscripted on the call, and check ID documents with whoever issued them.
  • Saw a celebrity pushing an investment? Look the firm up on the regulator's register first. Most of these aren't on it.

Deepfakes: common questions

What is a deepfake scam?

Fake video or audio of a real person, made with AI. Usually it's a boss, a government official or someone famous, and the point is to get money, access or trust out of you.

How can you spot a deepfake?

Look for stiff movement, odd lighting around the face, or people who barely interact on a call. But don't rely on spotting it. A callback through a channel you chose is far more dependable. See how to spot a deepfake.

What was the biggest deepfake fraud?

In this library, Arup in 2024: about US$25.6 million moved in 15 transfers after a video call full of deepfaked colleagues.

Are deepfakes used in politics too?

Yes. Hours before Maharashtra's 2024 state election, audio clips of two opposition leaders spread that forensic analysts later found to be substantially AI-generated. See the Maharashtra case.

Reviewed by the SEE Team on 23 October 2026; every case linked here has its sources on its own page.


15 Cases
DA
Documented

WPP deepfake scam: a fake Mark Read, a cloned voice, and a target who said no (2024)

Fraudsters faked WPP CEO Mark Read on WhatsApp and staged a Teams call with a cloned executive voice. The agency head said no. Why that matters.

Incident 2024Read →
DA
Documented

White House chief of staff AI voice impersonation (2025)

Someone used the White House chief of staff's phone contacts and an AI-like voice to call senators and executives, asking for a pardon list and cash.

Incident 2025Read →
DA
Documented $3.8M

Singapore PM deepfake Zoom scam: businessman loses S$4.9M (2026)

A Singapore businessman sent at least S$4.9M after a fake Zoom "government meeting" built from real footage of PM Lawrence Wong and other officials.

Incident 2026Read →
DA
Documented

Finance minister deepfake ad costs a Bengaluru retiree Rs 6.88 lakh (2026)

A Bengaluru retiree lost Rs 6.88 lakh after a deepfake Facebook ad of India's finance minister pitched a fake SBI-linked scheme. How the scam worked.

Incident 2026Read →
DA
Documented

LastPass employee ignores an AI clone of the CEO's voice on WhatsApp (2024)

An attacker sent a LastPass employee WhatsApp calls and a voicemail using an AI copy of the CEO's voice. The employee reported it. What gave it away.

Incident 2024Read →
DA
Documented

KnowBe4 hires a North Korean fake IT worker (2024)

KnowBe4 hired a North Korean operative using a stolen US identity and an AI-enhanced photo in 2024. Malware started on his laptop; it was contained in 25 min.

Incident 2024Read →
DA
Research/advisory

FBI PSA241203: how criminals use generative AI in financial fraud (2024)

The FBI's December 2024 warning on AI-enabled fraud: AI text, fake IDs, cloned voices and deepfake video, and what the FBI says to do about each.

Incident 2024Read →
DA
Documented

OFAC sanctions North Korean IT worker front companies (2025)

In 2025 the US sanctioned North Korean fronts that place fake IT workers abroad, and a US laptop farm operator got 102 months. How the scheme works.

Incident 2025Read →
DA
Documented

Martin Lewis deepfake ad costs a Brighton kitchen fitter £76,000 (2023)

A deepfaked Martin Lewis Facebook ad led to a fake adviser, a Revolut account, £5,000 of savings and £70,000 in loans. How it ran and what exposed it.

Incident 2023Read →
DA
Reported/alleged

CoHost's suspected fake job candidate and fabricated references (2026)

Toronto firm CoHost spent two months interviewing a candidate it now believes was a fabricated persona with fake references. The warning signs.

Incident 2026Read →
DA
Documented $25.6M

Arup's $25.6M deepfake video call fraud (2024)

An Arup employee in Hong Kong sent HK$200M (US$25.6M) after a video call where everyone else was a deepfake. How the fake meeting worked and what stops it.

Incident 2024Read →
DA
Reported/alleged

The Binance "hologram": a deepfake claim everyone cites and nobody has verified (2022)

Binance's comms chief said scammers used an AI "hologram" of him on Zoom calls. The impersonation is real; the deepfake was never shown. What the record supports.

Incident 2022Read →
DA
Documented

Ohio AI romance scam: Ghanaian twins charged over $15M (2026)

Prosecutors allege Ghanaian twins used fake female personas and AI video to take $15M+ from 130+ older Americans. What is alleged and what isn't known.

Incident 2024Read →
DA
Documented

Ahmedabad Aadhaar deepfake fraud: AI blinks beat face checks (2026)

Police say a gang turned photos into AI blinking clips to beat Aadhaar face checks, hijack linked phone numbers and take loans. Seven arrests so far.

Incident 2026Read →
DA
Documented

AI-Cloned "Bitcoin Bribery" Audio Targets Maharashtra Opposition Leaders on Election Eve

Incident 2024Read →
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Techniques

How these attacks are carried out

Techniques used in this family

Common questions
How do you spot a deepfake?How do you prevent vishing?How do you prevent deepfake fraud?Deepfake vs voice cloning: what is the difference?Vishing vs voice cloning: what is the difference?How do you spot a deepfake call?Deepfake vs synthetic media: what is the difference?