Social Engineering Examples

ClickFix & SEO Poisoning: 6 Real Attack Examples

ClickFix and SEO poisoning cases from this library, where the victim ends up running the malware themselves. For each one: the trick, what it delivered, and how to avoid it.

ClickFix and SEO poisoning are two ways of getting you to infect your own computer. With ClickFix, a fake error or "verify you are human" box tells you to copy a command and paste it into Windows yourself. With SEO poisoning, a booby-trapped website gets to the top of search results, so when you go looking for a template or a download, you find the attacker's version first.

Key takeaways

  • This library has 6 cases in this family: three GootLoader campaigns aimed at people searching for legal documents, a fake reCAPTCHA, a fake AnyDesk site and a fake ChatGPT download.
  • In both tricks the victim does the dangerous step. No attachment, no exploit, just a paste or a download.
  • Law firms come up again and again, because they search for agreement templates all day.

How do ClickFix and SEO poisoning work?

ClickFix: the fake fix

  1. A page pops up with a CAPTCHA, an error, or a "your camera isn't working" box. All fake.
  2. The fix? Hit Windows+R, paste what it's copied for you, press Enter.
  3. The text you paste is a command that downloads malware. You've just run it yourself.

SEO poisoning: the rigged search result

  1. Attackers push a hacked or fake page high up in search results for a common phrase.
  2. You search for something ordinary, like a contract template or a software download.
  3. The page looks right and offers a download, which carries malware.

Real ClickFix and SEO poisoning examples

CaseThe trickWhat it delivered
GootLoader and law firms, 2021Hijacked Google rankings for legal-agreement searches, leading to fake forum "downloads"Malware loaders, in some cases escalating to REvil ransomware
Six law firms, 2023Poisoned "agreement" downloads, plus a hacked notary site serving a fake Chrome updateGootLoader and SocGholish; eSentire says it stopped 10 attacks
GootLoader returns, 2025A comeback in November 2025 after going quiet in springNew lure pages that impersonate real institutions
Fake reCAPTCHA, 2024A "verify you are human" page asking victims to paste PowerShellA rarely seen infostealer Proofpoint called "Lucky Volunteer"
Fake AnyDesk site, 2025A typosquatted download site with a fake Cloudflare checkThe MetaStealer infostealer
Fake ChatGPT download, 2026Malvertising and search poisoning pointing to openew[.]appCredential stealers on Windows and Mac

Why law firms keep showing up

GootLoader's whole model was built around one habit: people searching for things like "confidentiality agreement template". The operators got compromised sites ranking for exactly those phrases, dressed the page up as a forum thread, and offered a "direct download". In 2021, an insurer's incident team said several legal services firms it covered had been hit with ransomware traced back to it.

The fake CAPTCHA

ClickFix is the newer one. We all click "I'm not a robot" ten times a week without thinking, and that's the point. Proofpoint wrote up a 2024 case where a fake reCAPTCHA wanted three keystrokes and a paste to "finish verifying". What got pasted was PowerShell. It pulled down an infostealer Proofpoint hadn't seen much of before.

Tip: a CAPTCHA asking you to open the Run box is not a CAPTCHA. Close the tab.

How to stop ClickFix and SEO poisoning

  • "Paste this command" = stop. No real CAPTCHA has ever needed it.
  • Get software from the maker's site. Type the address or use a bookmark. Skip the ads at the top of Google.
  • Law firms especially: keep an in-house template library so nobody's googling "NDA template" on a Friday afternoon.
  • Turn off the Run box and PowerShell for people whose jobs don't need them. That's most people.
  • Passkeys or security keys mean the passwords an infostealer grabs are worth a lot less.

ClickFix: common questions

What is a ClickFix attack?

A trick where a fake error or CAPTCHA tells you to copy a command and run it on your own computer. The command installs malware.

What is SEO poisoning?

Getting a malicious website to rank highly in search results, so people looking for something normal, like a template or a download, end up on the attacker's page.

Is GootLoader still active?

It went quiet in spring 2025 and came back in November 2025, according to the researcher tracking it. See the 2025 case above.

How do I know if a download link is safe?

You mostly can't tell from the link. So don't rely on it: type the maker's address yourself. The fake AnyDesk site in this library was one typo away from the real one.

Reviewed by the SEE Team on 23 October 2026; every case linked here has its sources on its own page.


6 Cases
CA
Documented

UAC-0050 ClickFix Fake-reCAPTCHA Campaign Deploys 'Lucky Volunteer' Infostealer Against Ukrainian Organizations

Incident 2024Read →
CA
Documented

GootLoader SEO Poisoning of Legal Services Firms

Incident 2021Read →
CA
Documented

GootLoader and SocGholish Dual Campaign Against Six Law Firms (2023)

Incident 2023Read →
CA
Documented

Fake AnyDesk Installer to MetaStealer: search-ms Alternate-ClickFix Attack

Incident 2025Read →
CA
Documented

Fake ChatGPT Download Site (openew[.]app): SEO Poisoning, Malvertising, and an AI-Generated chatgpt.com Redirect Deliver Cross-Platform Infostealers with Wallet-Swap Payload

Incident 2026Read →
CA
Documented

Gootloader Returns After a 7-Month Break: SEO Poisoning, a Homoglyph Masthead, Glyph-Swapped Fonts, and a Malformed ZIP That Only Windows Extracts (2025)

Incident 2025Read →
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