Case library

Social Engineering Examples: 172 Real Attacks and Types

Social engineering examples are real attacks where criminals trick people into handing over access, data, or money, usually by pretending to be someone the victim trusts. This library documents 172 of them. Every case names who was targeted, how the attacker got in, what it cost, and where the facts come from.

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Key takeaways

172real cases, each with sources
42%involve phishing, the most common type (72 cases)
23%came by phone call or text message (39 cases)
17%involve deepfakes or AI agents (30 cases)
$2.6Mmedian disclosed loss (43 cases with a figure)

151 documented incidents, 14 corroborated research or advisory records, 7 reported or alleged · 68 cases from 2024 or later · Reviewed by SEE Team · Last reviewed 20 Oct 2026 · How we source cases

13 famous social engineering examples, grouped by how they worked

Every one of these is a documented case, and its sources are on the case page. They’re grouped by the trick that got the attacker in, since that’s the part a defender can actually change.

Help desk and IT support

MGM Resorts (2023)

Documented incidentVishing (Voice Phishing)

One phone call to the IT help desk, pretending to be an MGM employee, was enough. Scattered Spider got MFA reset, took over identity systems, and set off an outage.

Cost: About $100M negative impact to third-quarter Adjusted Property EBITDAR, a profit measure, as disclosed by MGM.
Lesson: A help desk that resets MFA on a phone call is an open door. Prove identity before any reset.

Help desk and IT support

Caesars Entertainment (2023)

Documented incidentHelp-Desk & MFA Manipulation

Attackers, later tied to Scattered Spider, talked their way past Caesars’ outsourced IT support.

Cost: A ransom of about $15M, as widely reported by Bloomberg, WSJ, and Reuters.
Lesson: Your vendors' help desks are part of your attack surface.

Help desk and IT support

Twitter (2020)

Documented incidentPhishing, Vishing (Voice Phishing)

Attackers rang Twitter staff pretending to be the IT help desk and collected VPN logins. Then they used internal admin tools to hijack 130 high-profile accounts for a "double your bitcoin" scam.

Cost: Over $118,000 in bitcoin taken from the public.
Lesson: A call from "IT" is not proof that it is IT. Call back on a number you already hold.

Help desk and IT support

Uber (2022)

Documented incidentPhishing, Vishing (Voice Phishing)

An attacker had a contractor’s stolen password. They flooded the contractor with MFA push prompts, then posed as tech support to get one approved.

Cost: About $3M.
Lesson: Push-approval MFA can be worn down. Phishing-resistant MFA (FIDO2) cannot.

Executive or supplier

Arup (2024)

Documented incidentDeepfake & Synthetic Media

A finance worker in Arup’s Hong Kong office joined a video call where, according to Hong Kong Police, everyone else on screen was a deepfake. The employee then made 15 transfers.

Cost: HK$200M gross, about US$25.6M.
Lesson: Seeing and hearing someone on a call is not identity evidence. Verify payments on a channel the requester did not choose.

Executive or supplier

Ubiquiti Networks (2015)

Documented incidentPhishing

Fraudsters posing as Ubiquiti’s CEO and a partner at an outside law firm got its principal financial officer and controller to wire $46.7M from the Hong Kong subsidiary’s account, in 14 transfers over two weeks.

Cost: $46,703,232 in 14 wires, gross, per Ubiquiti's response to the SEC.
Lesson: Require two people to approve unusual transfers, however senior the requester appears.

Executive or supplier

Google and Facebook (2013 to 2015)

Documented incidentPhishing

A Lithuanian fraud ring pretended to be a real hardware supplier, Quanta Computer. With spoofed emails and forged invoices, it got both companies to pay into accounts it controlled.

Cost: About $122.13M wired to attacker accounts.
Lesson: Confirm any change to a supplier's bank details by phone, on a number already on file.

Phishing email

Target (2013)

Documented incidentPhishing

It started with a phishing email at a small HVAC contractor. That stole the contractor’s login for Target’s vendor systems, and the attackers used it to reach Target’s network.

Cost: About 40M payment card accounts and up to 70M customer records exposed.
Lesson: A supplier's login should never reach the systems that hold customer data.

Phishing email

RSA Security (2011)

Documented incidentPhishing

A spear-phishing email titled "2011 Recruitment Plan," carried a booby-trapped Excel file. It got attackers into RSA and exposed SecurID data.

Cost: A $66.3M charge recorded by RSA's parent EMC in Q2 2011.
Lesson: A well-targeted attachment gets opened, even at a security company. Isolate attachments before they run.

Phishing email

Sony Pictures (2014)

Documented incidentPhishing

North Korean operators sent Sony staff fake Apple ID "verify your account" emails and collected reused passwords. Later they set off wiper malware that crippled the studio.

Cost: About $41M (4.9 billion yen) in costs reported by Sony, mainly investigation and remediation.
Lesson: A password reused across personal and work accounts turns one phish into a breach.

Text message

Retool (2023)

Documented incidentPhishing, Vishing (Voice Phishing), Smishing (SMS Phishing)

A text, then a phone call from a fake IT colleague, was all it took for a Retool employee to hand over one-time codes.

Cost: Roughly $15M in cryptocurrency taken from four customers.
Lesson: Never read a one-time code to anyone. No real IT team needs it.

Fake job candidate

KnowBe4 (2024)

Documented incidentDeepfake & Synthetic Media

KnowBe4 hired a North Korean operative as a software engineer. He’d passed four video interviews, using an AI-enhanced stock photo.

Cost: Not disclosed.
Lesson: Verify a new hire's identity in person or through a trusted check before granting access.

Physical baiting

Operation Buckshot Yankee (2008)

Documented incidentPhishing, Physical Social Engineering (Tailgating & Baiting)

An infected USB flash drive went into a U.S. military laptop, and the agent.btz worm spread from there into classified networks.

Cost: No authoritative public dollar figure.
Lesson: Block unknown removable media by policy, not by trust.

10 full case pages are published so far, and the rest follow in stages. Linked names open the full case.

What are the main types of social engineering attacks?

The ten main types are phishing, vishing, smishing, quishing, pretexting, physical social engineering, deepfakes, help-desk and MFA manipulation, ClickFix and SEO poisoning, and attacks run by AI agents. Below, they’re ranked by how often each one turns up in real cases. Some attacks crossed channels, so the counts overlap.

Phishing

72 cases

An email that pretends to come from someone you trust, to steal a password or get a payment sent.

Also: Spear phishingAlso: WhalingAlso: BEC
Example: Target’s 2013 Data Breach: A Phished HVAC Vendor as the Way In

A phone call from someone posing as IT, your bank, or the boss, who talks you out of your doubts in real time.

Physical social engineering

22 cases

Getting into a building, or planting a bad device, by following an employee through the door or posing as a contractor.

Also: BaitingAlso: Tailgating
Example: Operation Buckshot Yankee: Infected USB Flash Drive Breaches U.S. Central Command Networks (2008)

A made-up but believable story that explains why the attacker is asking, set up before any request comes.

Also: Quid pro quoAlso: Honeytrap

Agentic AI attacks

17 cases

AI that researches the target, writes the lure, and keeps the conversation going, so one person can run lots of tailored attacks at once.

Example: GTG-1002: AI-Orchestrated Cyber-Espionage Campaign Run Through Claude Code (2025)

Deepfakes and synthetic media

15 cases

A cloned voice or face on a call or video, so you think you’re talking to someone you know.

Also: Voice cloning
Example: Arup Hong Kong Deepfake CFO Video-Call Fraud (HK$200M / US$25.6M) (2024)

The same con by text or messaging app, where there’s no sender address to check.

Example: Nationwide Toll-Road Smishing Wave (E-ZPass, SunPass, PA Turnpike, MassDOT, NTTA, Peach Pass) (2024)

Quishing (QR code phishing)

7 cases

A QR code hiding the bad link, which moves the click onto your own phone, outside company filters.

Example: UK Council Car Park QR Code (“Quishing”) Sticker Scams: A National Pattern, 2024 to 2026

ClickFix and SEO poisoning

6 cases

A rigged search result or fake error message tells you to paste in a command, and you end up installing the malware yourself.

Also: Watering hole
Example: Lampion Banking Trojan ClickFix Campaign vs Portuguese Government, Finance and Transport Sectors (2025)

Help-desk and MFA manipulation

3 cases

Calling the service desk as a locked-out employee to get MFA reset. Account recovery becomes the way in.

Also: MFA fatigue

What are the top 5 social engineering attacks?

Ranked by how many cases in this library involve each one. Some attacks used more than one channel, so they overlap.

  1. Phishing · 72
  2. Vishing (voice phishing) · 27
  3. Physical social engineering · 22
  4. Pretexting and impersonation · 22
  5. Agentic AI attacks · 17

Other names you will see, and where they fit

NameWhat it meansClosest type here
Spear phishingPhishing written for one person or team, after some homeworkPhishing
WhalingSpear phishing that goes after a senior executivePhishing
Business email compromise (BEC)Fake emails from a boss or supplier that send payments the wrong wayPhishing
BaitingLeaving an infected device, or a tempting download, where the victim will find itPhysical social engineering
Tailgating or piggybackingSlipping through a secure door behind an employeePhysical social engineering
Quid pro quoOffering help, usually fake IT support, in return for accessPretexting
HoneytrapA fake romance or friendship used to get money or accessPretexting
Watering holeInfecting a website the target group visits a lotClickFix and SEO poisoning
MFA fatigueBombarding someone with push prompts until they approve oneHelp-desk and MFA manipulation

Recent social engineering examples

68 of the 172 cases happened in 2024 or later. Here are the newest ones.

Documented incident2025

PG&E Scam (2026): Fake Shutoff Calls That End With a Barcode at the Checkout

In the PG&E scam, a caller claiming to be from the utility threatens to cut the power today.

Documented incident2024

Phantom Hacker Scam (2024): A Fake Bank of America Call Cost a Chicago Stylist $20,000

A Chicago hairstylist lost $20,000 to a Phantom Hacker scam. A caller claiming to be Bank of America said a hacker was draining her account, so she wired her own money to the scammers.

Documented incident2026

USPS/UPS “Package Awaiting Action” Smishing Kit Exposed via Censys DNS Investigation

Documented incident2026

Standard Bank Teen Loses R438,900 Education Fund in 20-Minute Vishing Scam

Documented incident2026

JADEPUFFER: The First Documented Fully Agentic Ransomware Operation (2026)

Documented incident2026

Singapore Businessman Loses S$4.9 Million to a Fake Zoom Meeting Built From Real Footage of PM Lawrence Wong and Other Officials

How does a social engineering attack work?

Most attacks go through five stages. Here’s how they played out in the 2024 Arup case, and what would break each one.

1

Research

The attackers gathered public video and audio of the company’s UK-based CFO and other staff. Hong Kong Police said it came from YouTube.

What breaks itAssume public footage exists and harden the later steps.
2

Pretext

A message, supposedly from the CFO, mentioned a confidential deal and a reason to keep it quiet.

What breaks itTreat any demand for secrecy around a payment as a trigger for review.
3

Contact

The employee joined a video call where, police said, everyone else was a pre-recorded deepfake.

What breaks itDo not accept faces or voices on a call as proof of identity.
4

Action

Reassured, the employee made 15 transfers to five Hong Kong bank accounts over roughly a week.

What breaks itVerify payments on a channel the requester did not choose.
5

Cash-out

Spreading HK$200 million across several accounts made it harder to freeze. Nobody noticed until the employee checked with headquarters.

What breaks itRequire two-person approval for new payees and large transfers.

How do you spot a social engineering attack?

Every warning sign below turned up in a real case here.

Unexpected urgency

Your account is being drained, move the money now

A request for secrecy

Keep this transaction confidential
Real case: Arup (2024)

A request for a code or approval

Read me the code we just sent you
Real case: Retool (2023)

A change of payment details

New bank account for a known supplier
Real case: Google and Facebook (2013 to 2015)

A move to another channel

From email to a call, or from a call to a chat app
Real case: Arup (2024)

A caller you cannot call back

"IT support" on a number you have never seen
Real case: Twitter (2020)

Why does social engineering work?

Attackers don’t need a software bug. They work on ordinary human reactions, and each one below drove a real case.

Authority

People do what the CEO or a lawyer asks. Ubiquiti’s finance staff wired $46.7M after emails that seemed to come from the CEO and an outside law firm.

Fear and urgency

A caller claiming to be Bank of America told a Chicago hairstylist that a hacker was draining her account. She wired $20,000 to the scammers.

Helpfulness

Help desks are there to get people unstuck. MGM’s reset MFA for a caller who was only pretending to be an employee.

Social proof

One fake voice is easy to doubt. A room of familiar faces is not. Arup's employee saw several "colleagues" on the call.

Fatigue

Send enough push prompts and eventually someone taps approve. That’s how the attacker got into Uber, through a contractor’s account.

How do you prevent social engineering attacks?

Each control breaks one stage of an attack. The case next to it shows the kind of attack it’s built to stop.

ControlStage it breaksExample case
Check payment requests on a channel the requester didn’t pick, using a number you already have.ActionArup (2024)
Make the help desk confirm who’s calling before it resets a password or MFA.ContactMGM Resorts (2023)
Switch to phishing-resistant MFA (FIDO2 security keys) instead of codes or push approvals.ActionUber (2022)
Have two people sign off on new payees and any change to bank details.Cash-outUbiquiti (2015)
Train staff on phone and text lures, not just email.PretextRetool (2023)
Keep supplier logins well away from systems that hold customer data.ActionTarget (2013)

How much do social engineering attacks cost?

$2.6M

The median disclosed loss, across the 43 cases that state a loss figure. We give a median, not a total. The library mixes losses from single victims, campaign-wide figures, and estimates, and you can’t add those together. Each case page says what its own figure measures.

Common questions about social engineering

What is a real-life example of social engineering?

In 2024, a finance employee at Arup in Hong Kong joined a video call with what looked like the company’s CFO and colleagues. According to Hong Kong Police, every other person on the call was a deepfake. The employee made 15 transfers totaling HK$200 million, about US$25.6 million, before checking with headquarters.

What are the four types of social engineering?

The four most common in this library are phishing (72 cases), vishing (27), physical social engineering (22), and pretexting (22). Phishing uses email, vishing uses phone calls, physical attacks happen in person, and pretexting builds a false story before any request.

What is the most common form of social engineering?

Phishing. It appears in 72 of the 172 cases here (42%), more than any other type. Email is still the main channel, but 39 cases in this library involved a phone call or a text message.

What are common social engineering scenarios?

Scenarios that recur in this library include a fake IT support call asking for a password or MFA reset, a fake executive or supplier asking for an urgent payment, a text message with a link to a fake login page, and a fake bank calling about fraud on your account.

How is social engineering different from hacking?

Hacking exploits a flaw in software. Social engineering exploits a person, so there is no patch for it. That is why a convincing call to the help desk can get an attacker an MFA reset at an organization whose systems are fully up to date.

How are these cases sourced?

Every case cites its sources, with primary documents such as court filings, regulator notices, and company disclosures listed first. Each case is labeled as a documented incident, a reported or alleged incident, or research. The methodology page explains the rules.

Search the full library

172 cases, each showing who was hit, how the attacker got in, what it cost, and the sources. Search by company, attack type, or year.