Case library

Social Engineering Examples: 172 Real Attacks and Types

Social engineering examples are real attacks in which criminals manipulate people into giving up access, data, or money, usually by impersonating someone the victim trusts. This library documents 172 of them. Each case names the target, the entry point, what it cost, and the sources.

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Key takeaways

172real cases, each with sources
43%involve phishing, the most common type (74 cases)
22%came by phone call or text message (38 cases)
17%involve deepfakes or AI agents (30 cases)
$2.6Mmedian disclosed loss (43 cases with a figure)

151 documented incidents, 14 corroborated research or advisory records, 7 reported or alleged · 68 cases from 2024 or later · Reviewed by SEE Team · Last reviewed 15 Oct 2026 · How we source cases

13 famous social engineering examples, grouped by how they worked

Each of these is a documented case from the library, with its sources on the case page. They are grouped by the trick that got the attacker in, because that is what a defender can change.

Help desk and IT support

MGM Resorts (2023)

Documented incidentVishing (Voice Phishing)

A single call to the IT help desk, impersonating an MGM employee, let Scattered Spider reset MFA, seize identity-system control, and trigger an outage.

Cost: About $100M negative impact to third-quarter Adjusted Property EBITDAR, a profit measure, as disclosed by MGM.
Lesson: A help desk that resets MFA on a phone call is an open door. Prove identity before any reset.

Help desk and IT support

Caesars Entertainment (2023)

Documented incidentHelp-Desk & MFA Manipulation

Attackers later attributed to Scattered Spider social-engineered Caesars' outsourced IT support.

Cost: A ransom of about $15M, as widely reported by Bloomberg, WSJ, and Reuters.
Lesson: Your vendors' help desks are part of your attack surface.

Help desk and IT support

Twitter (2020)

Documented incidentPhishing, Vishing (Voice Phishing)

Attackers phoned Twitter employees posing as the IT help desk, collected VPN credentials, and used internal admin tools to hijack 130 high-profile accounts for a "double your bitcoin" scam.

Cost: Over $118,000 in bitcoin taken from the public.
Lesson: A call from "IT" is not proof that it is IT. Call back on a number you already hold.

Help desk and IT support

Uber (2022)

Documented incidentPhishing, Vishing (Voice Phishing)

An attacker used a contractor's stolen password, flooded them with MFA push prompts, then posed as tech support to get one approved.

Cost: About $3M.
Lesson: Push-approval MFA can be worn down. Phishing-resistant MFA (FIDO2) cannot.

Executive or supplier

Arup (2024)

Documented incidentDeepfake & Synthetic Media

A finance employee in Arup's Hong Kong office joined a video call in which, Hong Kong Police said, every other participant was a deepfake. The employee made 15 transfers.

Cost: HK$200M gross, about US$25.6M.
Lesson: Seeing and hearing someone on a call is not identity evidence. Verify payments on a channel the requester did not choose.

Executive or supplier

Ubiquiti Networks (2015)

Documented incidentPhishing

Fraudsters impersonating Ubiquiti's CEO and an outside law firm partner tricked the company's principal financial officer and controller into wiring $46.7M out of its Hong Kong subsidiary's bank account in 14 transfers over two weeks.

Cost: $46,703,232 in 14 wires, gross, per Ubiquiti's response to the SEC.
Lesson: Require two people to approve unusual transfers, however senior the requester appears.

Executive or supplier

Google and Facebook (2013 to 2015)

Documented incidentPhishing

A Lithuanian fraud ring impersonated a real hardware supplier, Quanta Computer, and used spoofed emails and forged invoices to have both companies pay attacker-controlled accounts.

Cost: About $122.13M wired to attacker accounts.
Lesson: Confirm any change to a supplier's bank details by phone, on a number already on file.

Phishing email

Target (2013)

Documented incidentPhishing

A phishing email at Target's small HVAC contractor stole credentials for Target's vendor systems, which the attackers reused to reach Target's network.

Cost: About 40M payment card accounts and up to 70M customer records exposed.
Lesson: A supplier's login should never reach the systems that hold customer data.

Phishing email

RSA Security (2011)

Documented incidentPhishing

A spear-phishing email titled "2011 Recruitment Plan," with a booby-trapped Excel attachment, breached RSA and exposed SecurID data.

Cost: A $66.3M charge recorded by RSA's parent EMC in Q2 2011.
Lesson: A well-targeted attachment gets opened, even at a security company. Isolate attachments before they run.

Phishing email

Sony Pictures (2014)

Documented incidentPhishing

North Korean operators sent Sony staff fake Apple ID "verify your account" emails, harvested reused credentials, and then detonated wiper malware that crippled the studio.

Cost: About $41M (4.9 billion yen) in costs reported by Sony, mainly investigation and remediation.
Lesson: A password reused across personal and work accounts turns one phish into a breach.

Text message

Retool (2023)

Documented incidentPhishing, Vishing (Voice Phishing), Smishing (SMS Phishing)

A text message and a follow-up call from a fake IT colleague got a Retool employee to hand over one-time codes.

Cost: Roughly $15M in cryptocurrency taken from four customers.
Lesson: Never read a one-time code to anyone. No real IT team needs it.

Fake job candidate

KnowBe4 (2024)

Documented incidentDeepfake & Synthetic Media

KnowBe4 hired a North Korean operative as a software engineer after he passed four video interviews using an AI-enhanced stock photo.

Cost: Not disclosed.
Lesson: Verify a new hire's identity in person or through a trusted check before granting access.

Physical baiting

Operation Buckshot Yankee (2008)

Documented incidentPhishing, Physical Social Engineering (Tailgating & Baiting)

An infected USB flash drive put into a U.S. military laptop let the agent.btz worm spread to classified networks.

Cost: No authoritative public dollar figure.
Lesson: Block unknown removable media by policy, not by trust.

Full case pages are being reviewed and published in stages. Linked names will open the full case.

What are the main types of social engineering attacks?

The ten main types are phishing, vishing, smishing, quishing, pretexting, physical social engineering, deepfakes, help-desk and MFA manipulation, ClickFix and SEO poisoning, and attacks run by AI agents. They are ranked below by how often each appears in real cases. Counts overlap where an attack crossed channels.

Phishing

74 cases

A deceptive email that impersonates a trusted sender to steal credentials or trigger a payment.

Also: Spear phishingAlso: WhalingAlso: BEC
Example: Target’s 2013 Data Breach: A Phished HVAC Vendor as the Way In

Vishing (voice phishing)

26 cases

A phone call in which the attacker impersonates IT, a bank, or an executive and works against your hesitation in real time.

Example: MGM Resorts Help-Desk Vishing Breach (Scattered Spider, 2023)

Physical social engineering

22 cases

Getting into a building or planting a malicious device, by tailgating an employee or posing as a contractor.

Also: BaitingAlso: Tailgating
Example: Operation Buckshot Yankee: Infected USB Flash Drive Breaches U.S. Central Command Networks (2008)

Pretexting and impersonation

22 cases

An invented but plausible scenario that gives the attacker a reason to be asking, built before any request is made.

Also: Quid pro quoAlso: Honeytrap
Example: Phantom Hacker Scam: A Bank Impersonation Call Cost a Chicago Small-Business Owner $20,000 (2024)

Agentic AI attacks

17 cases

AI systems that research the target, write the lure, and carry the conversation, so one operator can run many tailored attacks.

Example: GTG-1002: AI-Orchestrated Cyber-Espionage Campaign Run Through Claude Code (2025)

Deepfakes and synthetic media

15 cases

A cloned voice or face used on a call or video so the victim believes they are dealing with someone they know.

Also: Voice cloning
Example: Arup Hong Kong Deepfake CFO Video-Call Fraud (HK$200M / US$25.6M) (2024)

Smishing (SMS phishing)

13 cases

The same deception delivered by text message or a messaging app, where there is no sender address to inspect.

Example: Nationwide Toll-Road Smishing Wave (E-ZPass, SunPass, PA Turnpike, MassDOT, NTTA, Peach Pass) (2024)

Quishing (QR code phishing)

7 cases

A QR code that carries the malicious link, moving the click onto a personal phone outside corporate filtering.

Example: UK Council Car Park QR Code (“Quishing”) Sticker Scams: A National Pattern, 2024 to 2026

ClickFix and SEO poisoning

6 cases

A poisoned search result or a fake error message that tells the user to paste a command, so the victim installs the malware.

Also: Watering hole
Example: Lampion Banking Trojan ClickFix Campaign vs Portuguese Government, Finance and Transport Sectors (2025)

Help-desk and MFA manipulation

3 cases

Calling the service desk as a locked-out employee to get MFA reset, which turns account recovery into the way in.

Also: MFA fatigue
Example: Caesars Entertainment Vendor Social Engineering Breach (2023)

What are the top 5 social engineering attacks?

By case count in this library. Counts overlap where one attack used more than one channel.

  1. Phishing · 74
  2. Vishing (voice phishing) · 26
  3. Physical social engineering · 22
  4. Pretexting and impersonation · 22
  5. Agentic AI attacks · 17

Other names you will see, and where they fit

NameWhat it meansClosest type here
Spear phishingPhishing aimed at one person or team, researched in advancePhishing
WhalingSpear phishing aimed at a senior executivePhishing
Business email compromise (BEC)Fake executive or supplier emails that redirect paymentsPhishing
BaitingLeaving an infected device or tempting download for the victim to usePhysical social engineering
Tailgating or piggybackingFollowing an employee through a secure doorPhysical social engineering
Quid pro quoOffering help, often fake IT support, in exchange for accessPretexting
HoneytrapA fake romantic or social relationship used to extract money or accessPretexting
Watering holeInfecting a site the target group visits oftenClickFix and SEO poisoning
MFA fatigueFlooding a user with push prompts until one is approvedHelp-desk and MFA manipulation

Recent social engineering attacks

68 of the 172 cases happened in 2024 or later. These are the newest documented incidents.

Documented incident2026

USPS/UPS “Package Awaiting Action” Smishing Kit Exposed via Censys DNS Investigation

Censys researchers used passive DNS to unravel a live USPS/UPS "package awaiting action" smishing operation, exposing 682 rotating lookalike hostnames behind a WebSocket-based backend that streamed victims' card data in real time and included an operator kill-switch, a concrete technical case of the package-delivery smishing wave USPS itself had flagged as rising in June 2025.

Documented incident2026

Standard Bank Teen Loses R438,900 Education Fund in 20-Minute Vishing Scam

A caller posing as a Standard Bank representative persuaded the 18-year-old account holder to move her R438,900 education trust fund to a "safe" Capitec account, with three transfers completed within 20 minutes.

Documented incident2026

JADEPUFFER: The First Documented Fully Agentic Ransomware Operation (2026)

Sysdig documented JADEPUFFER, the first known ransomware campaign whose entire kill chain was executed end-to-end by an LLM agent.

Documented incident2026

Singapore Businessman Loses S$4.9 Million to a Fake Zoom Meeting Built From Real Footage of PM Lawrence Wong and Other Officials

A Singaporean businessman transferred at least S$4.9 million after WhatsApp and email lures citing the Strait of Hormuz crisis drew him into a fabricated Zoom "government meeting" that appeared to feature PM Lawrence Wong and other senior officials, assembled not from generated likenesses but from obscure, genuine YouTube footage of the real officials with substituted speech laid over it.

Documented incident2026

SCI Engineered Materials $898,325 Imposter Scam / Bank Fraud (2026)

A small Columbus, Ohio public materials manufacturer disclosed in a February 2026 SEC 8-K that it lost $898,325 to an "imposter scam executed in conjunction with bank fraud," recovering only $336,299 by the following quarter despite same-day bank, FBI, and insurer engagement.

Documented incident2026

Operation Tri-Force Sentinel: Dubai Scam-Compound Takedown and San Diego Pig-Butchering Charges Against Ko Thet Company, Sanduo Group and Giant Company (2026)

Under Operation Tri-Force Sentinel, Dubai Police raided at least nine pig-butchering scam centers in Dubai and arrested 275 people, with one further arrest by the Royal Thai Police, working with the FBI and the Chinese Ministry of Public Security. Six people were charged in San Diego as alleged managers, workers or recruiters of Ko Thet Company, Sanduo Group and Giant Company; four are in custody abroad and two are fugitives. DOJ did not describe the status of the other 272 people arrested, and raids on scam compounds commonly detain people trafficked into forced labor alongside operators.

How does a social engineering attack work?

An attack usually moves through five stages. Here they are in the 2024 Arup case, with the control that breaks each one.

1

Research

The attackers collected public video and audio of the company's UK-based CFO and other staff. Hong Kong Police said the material came from YouTube.

What breaks itAssume public footage exists and harden the later steps.
2

Pretext

A message impersonating the CFO raised a confidential transaction and a reason to keep it secret.

What breaks itTreat any demand for secrecy around a payment as a trigger for review.
3

Contact

The employee joined a video conference in which, police said, everyone else was a pre-recorded deepfake.

What breaks itDo not accept faces or voices on a call as proof of identity.
4

Action

Reassured by the call, the employee made 15 transfers to five Hong Kong bank accounts over about a week.

What breaks itVerify payments on a channel the requester did not choose.
5

Cash-out

Splitting HK$200 million across accounts made the money harder to freeze. The fraud surfaced only when the employee checked with headquarters.

What breaks itRequire two-person approval for new payees and large transfers.

How do you spot a social engineering attack?

Each warning sign below appeared in a real case in this library.

Unexpected urgency

Your account is being drained, move the money now
Real case: Phantom hacker scam (2024)

A request for secrecy

Keep this transaction confidential
Real case: Arup (2024)

A request for a code or approval

Read me the code we just sent you
Real case: Retool (2023)

A change of payment details

New bank account for a known supplier
Real case: Google and Facebook (2013 to 2015)

A move to another channel

From email to a call, or from a call to a chat app
Real case: Arup (2024)

A caller you cannot call back

"IT support" on a number you have never seen
Real case: Twitter (2020)

Why does social engineering work?

Attackers do not need a flaw in software. They use ordinary human reactions, and each reaction below drove a real case.

Authority

People comply with a CEO or a lawyer. Ubiquiti's finance staff wired $46.7M after emails impersonating the CEO and an outside law firm.

Fear and urgency

A caller claiming to be Bank of America told a small-business owner a hacker was draining her account. She wired $20,000 to the scammers.

Helpfulness

Help desks exist to unblock people. MGM's help desk reset MFA for a caller posing as an employee.

Social proof

One fake voice is easy to doubt. A room of familiar faces is not. Arup's employee saw several "colleagues" on the call.

Fatigue

After enough push prompts, someone taps approve. That is how the attacker got into Uber through a contractor's account.

How do you prevent social engineering attacks?

Each control breaks a specific stage of the attack. The case beside it shows the kind of attack the control is built for.

ControlStage it breaksExample case
Verify payment requests on a channel the requester did not choose, using a number you already hold.ActionArup (2024)
Prove a caller's identity before the help desk resets a password or MFA.ContactMGM Resorts (2023)
Use phishing-resistant MFA (FIDO2 security keys) instead of codes or push approvals.ActionUber (2022)
Require two people to approve new payees and changes to bank details.Cash-outUbiquiti (2015)
Train staff on phone and text lures, not only email.PretextRetool (2023)
Keep supplier logins away from systems that hold customer data.ActionTarget (2013)

How much do social engineering attacks cost?

$2.6M

The median disclosed loss, across the 43 cases that state a loss figure. We report a median, not a total. The library mixes single-victim losses, campaign-wide figures, and estimates, and those cannot be added together. Each case page states what its figure measures.

Common questions about social engineering

What is a real-life example of social engineering?

In 2024 a finance employee at Arup in Hong Kong joined a video call with what looked like the company's CFO and colleagues. Hong Kong Police said every other participant was a deepfake. The employee made 15 transfers totaling HK$200 million, about US$25.6 million, before checking with headquarters.

What are the four types of social engineering?

The four most common in this library are phishing (74 cases), vishing (26), physical social engineering (22), and pretexting (22). Phishing uses email, vishing uses phone calls, physical attacks happen in person, and pretexting builds a false story before any request.

What is the most common form of social engineering?

Phishing. It appears in 74 of the 172 cases here (43%), more than any other type. Email is still the main channel, but 38 cases in this library involved a phone call or a text message.

What are common social engineering scenarios?

Scenarios that recur in this library include a fake IT support call asking for a password or MFA reset, a fake executive or supplier asking for an urgent payment, a text message with a link to a fake login page, and a fake bank calling about fraud on your account.

How is social engineering different from hacking?

Hacking exploits a flaw in software. Social engineering exploits a person, so there is no patch for it. That is why a convincing call to the help desk can get an attacker an MFA reset at an organization whose systems are fully up to date.

How are these cases sourced?

Every case cites its sources, with primary documents such as court filings, regulator notices, and company disclosures listed first. Each case is labeled as a documented incident, a reported or alleged incident, or research. The methodology page explains the rules.

Search the full library

172 cases, each with the target, the entry point, what it cost, and its sources. Search by company, attack type, or year.